Press Release - 2025-November 14 - Site Launch

FOR IMMEDIATE RELEASE
November 14, 2025

Monarch Candle Debuts New Online Store, Redefining Luxury Home Fragrance

A heritage brand reimagined for the modern home, blending artistry, sustainability, and timeless elegance with a new digital destination for luxury candle enthusiasts.

Michigan — This holiday season, Monarch Candle Company debuts in full luxury, unveiling its new online store and reimagining the art of home fragrance. Born from the legacy of the former Holly Candle Company, Monarch Candle elevates craftsmanship, design, and sustainable practices into an experience that is at once modern, refined, and unforgettable.

“This launch is incredibly meaningful,” said Holly Jablonski, Owner of Monarch Candle. “Monarch signals more than a rebrand, it embodies the evolution of our craft, shaped by years of study, exploration, and meticulous refinement. It reflects our renewed devotion to elevated artistry and thoughtful design. We can’t wait for our customers to experience what we’ve created.”

For the holidays, Monarch Candle revives two iconic scents, Candy Cane and Mistletoe, alongside a full collection of sophisticated fragrances designed to inspire warmth, serenity, and wonder throughout the home.

“Our new website is designed as an invitation,” said Co-Founder Dan Jablonski. “It’s a space where our collections come alive with each candle thoughtfully presented to showcase craftsmanship, design, and understated luxury. Every visit is effortless and intuitive, allowing the beauty of each piece to shine, an experience that is seamless, inspiring, and distinctly Monarch.”

The official launch kicks off Black Friday, November 28, 2025, with exclusive offers, limited time discounts, and a few surprises to celebrate the season. With a new name and vision, Monarch Candle is setting a new standard in luxury home fragrance.

Shop the collection and experience the New Era of Luxury at MonarchCandle.shop.

Media Contact
Dan Jablonski
info@monarchcandle.shop
Monarch Candle Company

About Monarch Candle

Monarch Candle Company is a Michigan based luxury home fragrance brand dedicated to transforming everyday moments into extraordinary experiences. Rooted in the rich heritage of the former Holly Candle Company, Monarch blends sustainability, sophistication, and artisanal craftsmanship to create candles of timeless beauty and exceptional quality. Each candle is handcrafted in small batches using the finest renewable materials, ensuring a clean, luxurious burn and an enduring sensory experience.

Monarch Candle offers a curated collection of signature and seasonal fragrances, including festive favorites that evoke the warmth and magic of the holidays, alongside year round scents designed to elevate everyday living.

Explore the collection at MonarchCandle.shop